"I felt like I was missing out on a big part of that dining experience. It changed when I met my husband, Charlie. For our first date, we celebrated our birthdays together at a fine-dining restaurant in London. He loves having drinks, so I wanted to give wine pairings a second chance."
"Something triggered me after that first date. I realized that there must be something I could do. That was how the idea for Saicho, our sparkling tea business, was born."
"My dad worked in the fragrance industry, and he would bring home perfume samples. It piqued my curiosity from an early age. I was invested in the idea of creating something for someone to use."
"I planned to complete my studies and go back home. But four years later, I was offered the opportunity to pursue a Ph.D. in flavor chemistry and decided to take it on."
Natalie Chiu, cofounder of Saicho, experienced alcohol intolerance that made her feel excluded during dining experiences. After a challenging first date involving wine pairings, she was inspired to create an alternative. Chiu's background in food science and flavor chemistry, influenced by her father's work in the fragrance industry, led her to develop flavors. She moved to the UK for her studies and later pursued a Ph.D. in flavor chemistry, ultimately partnering with her husband Charlie to establish their company, Saicho, focusing on sparkling tea as an inclusive beverage option.
Read at www.businessinsider.com
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