#ralph-lauren

#ralph-lauren

Earlier this year, The New York Times' Steven Kurutz described Bihlmaier's unexpected ascent to cult celebrity and style influencer. As Kurutz explained, Bihlmaier 'recognized the intrinsic style of certain items before others did, and mixed and layered them in novel ways.' And if you look at virtually any photos of Bihlmaier, you'll see that in action - a personal aesthetic that eludes easy description but looks amazing.

Last month, the squad unveiled its uniforms to take on Team Europe this weekend at Bethpage Golf Course. Festooned in red, white and blue unis designed by Ralph Lauren, Team USA looks like it's more than prepared to bring a Ryder Cup title back to the States. Look good, feel good, play good 🇺🇸Captain @Keegan_Bradley was live on the @TODAYshow to give everyone a first look at the official Ralph Lauren U.S. Ryder Cup Team Uniforms 🏆#GoUSA pic.twitter.com/Y5POT96plz- Ryder Cup USA (@RyderCupUSA) August 18, 2025

Ask Ralph is a conversational AI shopping experience built on Azure OpenAI, and available in the Ralph Lauren app in the U.S. You can interact with Ask Ralph just like you would a stylist in a Ralph Lauren store by asking simple, conversational questions or using prompts to find the perfect look for any occasion. Ask Ralph delivers tailored responses to a user's prompts, curating

You arrive to the Ryder Cup, and in your hotel room the uniform is hung up throughout the week. When you first see it and feel it, that's when it becomes real that you're on the team.

Under CEO Patrice Louvet, Ralph Lauren has enticed young consumers by operating 35 "Ralph's Coffee" store-in-stores, serving as a platform to engage with the TikTok generation.