Ask Ralph is a conversational AI shopping experience built on Azure OpenAI, and available in the Ralph Lauren app in the U.S. You can interact with Ask Ralph just like you would a stylist in a Ralph Lauren store by asking simple, conversational questions or using prompts to find the perfect look for any occasion. Ask Ralph delivers tailored responses to a user's prompts, curating
Under CEO Patrice Louvet, Ralph Lauren has enticed young consumers by operating 35 "Ralph's Coffee" store-in-stores, serving as a platform to engage with the TikTok generation.