"Ralph Lauren is the US's poet laureate of style. His brand came of age in a gilded era of American charm, when Bill Clinton was president, the economy was booming and the twin towers glittered on the Manhattan skyline. His clothes speak to an America of sportsmanship and vigour, where everyone has a firm handshake and perfect teeth. The US could use some poetry right now, and at 86, Lauren is still the man."
"To open New York fashion week, he transformed a grand marble palazzo in the city's financial district a showpiece of the young city's financial muscle when it opened in 1894 in the style of his own country estate upstate. The set for the show, inspired by Lauren's country estate. Photograph: Pixelformula/SIPA/Shutterstock The frigid streets outside, banked with greying icebergs of snow, were banished in a cosy scene of overlapping antique rugs and generous urns of winter greenery."
"In keeping with the film-set vibe, a significant proportion of the audience were red-carpet famous. Lana Del Rey showed off her new Ralph Lauren cowboy boots to her fellows on the front row. There was a Devil Wears Prada moment when Anne Hathaway, soon to reprise her role as underling to a legendary magazine editrix, posed with Vogue's Anna Wintour. Lana Del Rey, her husband, Jeremy Dufrene (left), Morgan Spector and Rebecca Hall at Ralph Lauren's New York fashion week show. Photograph: Lexie Moreland/WWD/Getty Images"
Ralph Lauren represents a quintessentially American aesthetic rooted in sportsmanship, vigour and polished manners. The brand's identity matured during a prosperous era marked by political and economic confidence and iconic skylines. Lauren staged a New York Fashion Week show by converting a grand 1894 marble palazzo into the ambience of his upstate country estate, complete with overlapping antique rugs and winter greenery. Celebrities populated the front row, enhancing the film-set atmosphere. The business relies on immersive world-building across stores and shows to sell a lifestyle, supported by reliable garments like quarter-zip cotton knits and a nostalgic yearning for pre-polarized cultural symbols.
Read at www.theguardian.com
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