"At Ralph Lauren, we always say we're making movies. We're creating stories. But the Olympics is a real story. That is not something we dream up, he said. We are working with real athletes. We are dealing with a real moment. We take all that into account, versus being able to create a fantasy place and a fantasy person. Everything from the location of the Games to the political climate to the members of Team USA themselves factors into each new collection."
"Earlier this week, at the brand's headquarters on Madison Avenue in New York City, David Lauren—Ralph's son and the company's chief branding and innovation officer—met with editors and reporters to offer a sneak peek at the uniforms that'll be worn for the Opening and Closing Ceremonies. Flanked by a couple of members of Team USA, including gold medalist snowboarder Red Gerard, Lauren showed off the two separate outfits: a tonal, dressier look for the Opening Ceremony and something sportier and graphic for the Closing (all made in the USA, naturally)."
David Lauren presented Team USA's Milano Cortina 2026 Opening and Closing Ceremony uniforms at Ralph Lauren's Madison Avenue headquarters. The collection includes a tonal, dressier outfit for the Opening Ceremony and a sportier, graphic look for the Closing Ceremony, all produced in the USA. Design development incorporated consultations with current and former athletes, considerations of the Games' location and political climate, and the specific personalities and stories of Team USA members. The broader, commercially available Team USA collection was also previewed. The design approach blends real-world Olympic context with the Ralph Lauren aesthetic.
Read at www.esquire.com
Unable to calculate read time
Collection
[
|
...
]