"Fashion has a habit of building legend, and in the modern era, few brands are more revered by menswear fanatics than Double RL, often styled as RRL. Originally born out of Ralph Lauren's fascination with westernwear (the line is named after the designer's expansive Colorado ranch), the offshoot of Lauren's eponymous brand marked a significant divergence from the traditional tailored prep of the main line when it debuted in 1993."
"Whereas classic Ralph Lauren - and subsequently, Polo - stick to clean-cut staples, RRL commits to a rougher frontier aesthetic, with a focus on heritage craft and a notably higher price point. This trifecta is perhaps best encapsulated by the brand's best-selling selvedge denim, which routinely sells out despite sticker prices as high as $500 a pair. Offering sportswear in its truest sense - not athleisure, but built-for-life garments, with silhouettes rooted in classic workwear and inspired"
Double RL (RRL) originated as Ralph Lauren’s westernwear-focused offshoot, named for his Colorado ranch and launched in 1993. The label emphasizes a rugged frontier aesthetic, heritage craft, and higher price points compared with classic Ralph Lauren and Polo. RRL’s best-selling selvedge denim routinely sells out despite retail prices near $500. Product lines favor built-for-life sportswear rooted in classic workwear—leather outerwear, twill workshirts, needlecord trousers, and 1920s-style three-piece suiting—often inspired by the American Southwest. The brand has cultivated near-mythical status among menswear enthusiasts and commands premium prices on the resale market, with vintage flannels and chinos fetching thousands. Seasonal mail-order–style catalogs have become collectible items.
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