"Admit it: The holidays can be stressful. It's tough to get into that holly-jolly yuletide spirit with the sun setting early and the end-of-year calendar filling up with work and family obligations, so that even the fun stuff (parties! presents!) can feel like chores. The expectations can be crushing-even more so if you feel compelled to keep up with the endless cycle of -cores on social media, dictating how your holiday season (and entire life) should look."
"In a world bloated with aesthetic trends ushered in by experts and "experts" alike, the allure of a true classic-a vibe that stands the test of time-grows irresistible. It's no wonder, then, that this year, the internet has taken to romanticizing an evergreen holiday look: a very merry Ralph Lauren Christmas. Brimming with depth, texture, and warmth, the trend has surged 300% in TikTok searches this holiday season, reflecting a broad desire to reconnect with timeless authenticity."
"Beyond dressing America's first families, Olympians, and the cinematic Jay Gatsby himself, the brand, and the broader RL lifestyle, has made itself at home in our collective psyche-perhaps now more than ever. For weeks, I've been sifting through an inbox stuffed with PR blast emails from a variety of retailers shouting out the style by name-daring shoppers to become the next velvet-clad TikToker tiptoeing on monogrammed slippers through an abode decked with miles of garland, velvet, and towering stone fruit centerpieces."
Ralph Lauren’s signature cozy Americana has surged as the 2025 holiday aesthetic, driven by nostalgia, texture, and warmth. Social interest on TikTok rose about 300%, signaling a shift from fleeting micro-trends to timeless authenticity. Retailers and marketers package the look—velvet, monogrammed slippers, miles of garland, and stone fruit centerpieces—as an attainable lifestyle rather than exclusive designer ownership. The brand’s deep cultural presence, from dressing public figures to cinematic references, reinforces its visual language. The aesthetic’s emotional resonance makes the look easily recognizable and desirable for people seeking comfort and classic holiday elegance.
Read at Architectural Digest
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