"Luxury American brand Ralph Lauren just rolled out an AI-powered fashion assistant on its US app: Ask Ralph. And yes, it sounds more like you're texting a buddy than consulting a stylist. Still, that little polo player logo has long been a flex for millennials, myself included - and maybe even some Gen Zers - thanks to its classic, quiet luxury vibe. It's even killing it with Chinese consumers while other luxury brands struggle, Business Insider reported in November."
"But beneath the luxe sheen, it's missing intuitive touches like photo uploads and chat continuity. Ultimately, it can't answer the one question every shopper has: Will this actually fit me? My chat with Ralph When I opened the app, a sleek little chat bar popped up with prompts like, What are some outfits to wear to the office? What should I get Mom for her birthday?"
Ralph Lauren rolled out an AI-powered fashion assistant called Ask Ralph on its US app. The bot answers style questions and serves curated looks that reflect the brand's luxe, classic aesthetic. The interface presents prompts, a visual style guide, and curated spreads like polos paired with blazers and chinos styled tastefully. The experience appears polished, exclusive, and on brand. The assistant lacks features such as photo uploads and chat continuity. It cannot determine whether garments will fit a specific shopper. Some recommended items may be unavailable, as instances of sold-out products occur during browsing.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]