""We are creating something that we know has to become timeless and has to be something that people will wear forever and appreciate forever," said David Lauren, the Chief Branding and Innovation Officer at Ralph Lauren. "So in creating jackets like this and creating things, we're looking at the things that we most cherish. Things that are already enduring parts of the Ralph Lauren lexicon, and then we'll build on that.""
"Beyond the ceremony looks, a Team USA collection, which will also be given to athletes as Olympic village wear, became available to public Thursday.The collection follows similar design themes as the opening and closing ceremony looks, with classic red, white and blue patterning on lots of knits, and includes Ralph Lauren's versions of winter staples like bomber jackets and hockey jerseys."
"The Ralph Lauren team, which has been designing Team USA's Olympic apparel since 2008, starts on each Olympics' looks about 2 1/2 years out from the Games, meeting with athletes and brainstorming ideas for the kits. As Milan-Cortina's looks are unveiled, Lauren said the looks for the 2028 Los Angeles games are already months in the making.He knows the cultural importance each Olympics' outfits holds, and the attention they garner in the fashion world and among American consumers."
Ralph Lauren revealed Team USA's Milan Cortina Winter Olympics looks, combining formal and sporty ceremony outfits with Americana knits and vintage callbacks. The opening ceremony outfit pairs a patterned red, white and blue knit with tailored cream trousers and a matching wool coat. The closing ceremony ensemble features a graphic vintage-inspired puffer over a color-blocked sweater. A Team USA collection for Olympic village wear and public sale includes bomber jackets, hockey jerseys, and classic red-white-blue patterning across knits. Design work begins about 2.5 years before each Games with athlete input and an emphasis on timeless, collectible pieces.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]