"Every two years, the world's most prominent designers clamor for the chance to dress their country's athletes. This year marks Ralph Lauren's 10th consecutive Olympics outfitting Team USA for the opening ceremony, while host country Italy's looks are designed by EA7 Emporio Armani. The job isn't confined to luxury fashion houses, either - Team Canada will enter the Winter Games in head-to-toe Lululemon."
"Patriotic style will play a role well beyond the opening ceremony as well. American athletes will rock a number of brands over the course of the Games, from Nike to Kim Kardashian's SKIMS. Safe to say, gold medal-worthy looks will most certainly be served at and around the Olympic Village, meaning plenty of fashion inspo for anyone tuning in, whether it be on NBC's official broadcast or via Olympians' deeply unserious TikToks."
Designers and athletic brands are supplying uniforms and apparel for national teams at the 2026 Milan-Cortina Winter Olympics, blending luxury and sportswear. Ralph Lauren outfits Team USA for the opening ceremony for the tenth consecutive Olympics, while Italy's delegation wears EA7 Emporio Armani and Team Canada wears head-to-toe Lululemon. Athletes will wear a range of brands during competition and in the Olympic Village, including Nike and SKIMS. Opening ceremony looks and athlete street style will generate fashion inspiration across broadcasts and social media, with official merchandise and Olympic-inspired pieces offered for year-round wear.
Read at Bustle
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