"Ralph Lauren has long been recognized for its ability to merge timeless design with forward-thinking strategies. Now, the brand is taking its next leap into digital innovation with the introduction of Ask Ralph, an AI-powered stylist bot built directly into the Ralph Lauren app. Available to U.S. users on both Apple and Android devices, the chatbot aims to transform how customers discover, shop, and style their wardrobes by offering real-time, personalized fashion advice."
"Using natural language processing powered by Microsoft's Azure OpenAI platform, Ask Ralph can interpret open-ended prompts such as: The bot then responds with curated looks, complete with product suggestions from Ralph Lauren's extensive catalog. Beyond one-off recommendations, the chatbot allows users to refine and clarify prompts, ensuring the results better align with personal tastes. This conversational loop gives customers a sense of control and customization that mirrors the dynamic of speaking directly with a human stylist."
Ralph Lauren launched Ask Ralph, an AI-powered stylist integrated into the Ralph Lauren mobile app for U.S. Apple and Android users. The chatbot uses natural language processing via Microsoft's Azure OpenAI platform to interpret open-ended prompts and deliver curated looks with product suggestions from Ralph Lauren's catalog. Users can refine and clarify prompts through an ongoing conversational loop, producing more personalized recommendations that mimic in-store stylist interactions. The feature aims to blend the brand's timeless design ethos with digital innovation, attract shoppers seeking on-demand tailored guidance, and aligns with a wider industry trend of deploying conversational AI tools.
Read at stupidDOPE | Est. 2008
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