Social media marketing
fromEntrepreneur
22 hours agoHow to Rebuild Your Brand's Trust After a PR Crisis
Mistakes don't damage brands; poor responses to mistakes do.
"Great editors don't just fix copy, they care deeply about getting it right," said Kristen Hare, Poynter faculty and director of craft and local news. "This updated introductory certificate reflects the realities of how we work today and gives learners practical tools they can apply immediately."
Trump announced a ceasefire with Iran, stating that the Strait of Hormuz is now open without restrictions, despite Iranian officials claiming it will remain closed due to U.S. blockades.
On the morning of the Unite the Right rally, I lumbered down the staircase of a Catskills Airbnb rented for a bachelor party to learn that only hours before, a gang of white nationalists stormed the University of Virginia campus wielding Tiki torches and chanting, 'Jews will not replace us.'
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Another round of Epstein files-approximately three million documents-was released January 30, and this batch included a lot of prominent names. That list included philanthropist and business magnate Bill Gates, entrepreneur Elon Musk, and author, doctor and longevity influencer Peter Attia. They were all allegedly connected to Epstein in different ways, and as a result, their mentions in the documents are varied. But it's their responses that offer lessons to others in the business world about how to respond when faced with a crisis.
Running a social account is a delicate balance between risk and trust. "I think it's almost like a double-edged sword ... don't overthink it, but also learn the muscle of putting out risky content and knowing the limitations of how risky you can go," said Jori Evans, director of social at Manscaped. Evans gained experience from working with boutique brands before moving onto Microsoft, Groupon and with agencies for brands like Slim Jim. She will speak on a panel at Ragan's Social Media Conference next month to discuss what it really takes to manage a brand's social account behind the scenes.
If you've worked in a technical role in news for long enough, you likely remember when the "show your work" spirit was everywhere. Newsroom nerds shared code on GitHub, swapped tips on social media and unfurled long blogs guiding others on how to get things done. You might also have a vague sense that - like reaction GIFs, demotivational posters, and that guy who sang "Chocolate Rain" - you're seeing less of it these days.
The shocking diminishment of The Washington Post, which has just announced it is cutting a third of its staff, is not just another story of a great paper succumbing to algorithms, social media, and the march to idiocracy. In their zeal to be seen as fair and evenhanded, journalists tend to accept the common criticism that they failed to adapt that, basically, they didn't produce enough viral TikTok videos. There's some truth to that, but the main problem lies elsewhere.