What the latest Epstein files release says about crisis PR
Briefly

What the latest Epstein files release says about crisis PR
"Another round of Epstein files-approximately three million documents-was released January 30, and this batch included a lot of prominent names. That list included philanthropist and business magnate Bill Gates, entrepreneur Elon Musk, and author, doctor and longevity influencer Peter Attia. They were all allegedly connected to Epstein in different ways, and as a result, their mentions in the documents are varied. But it's their responses that offer lessons to others in the business world about how to respond when faced with a crisis."
"Gates is dealing with the fallout from an email Epstein sent to himself. In it, Epstein alleges that Gates hid a sexually transmitted disease he allegedly contracted after engaging in presumed sexual activities with "Russian girls" affiliated with Epstein from his then-wife, initially released a statement via spokesperson. The allegations were decried as "absolutely absurd and completely false." The Microsoft founder was forced to directly address the allegations this week, telling Australian television channel 9News the claim is "false" and speculated that Epstein may had been attempting to blackmail him."
"Dealing with one of this magnitude is no easy feat, and it requires absolute trust between a client and a crisis manager, Beverly Hills celebrity PR and crisis expert Eric Schiffer tells Fast Company."
Approximately three million Epstein-related documents were released and included names such as Bill Gates, Elon Musk, and Peter Attia with varied mentions. Responses from those named illustrate different crisis-response approaches relevant to business leaders. High-stakes reputational events require absolute trust between a client and a crisis manager. Bill Gates faced allegations tied to an email Epstein wrote to himself alleging he concealed a sexually transmitted disease after encounters linked to Epstein; Gates and his team denied the claims as "absolutely absurd and completely false" and suggested possible blackmail. Elon Musk appears in messages about coordinating a visit to Epstein's private island.
Read at Fast Company
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