Marketing techfromAdExchanger1 day agoMeta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course) | AdExchangerMeta will offer Reels trending ads beginning in November that place ads beside the top 5% of popular creator-made Reels to boost brand awareness.
Online marketingfromSocial Media Today1 month agoA Look at Meta's 'Value Rules' for Specific Ad Targeting ApproachesValue Rules enhance Meta Ads targeting by allowing bid adjustments for specific audience segments based on their projected customer value.
Marketing techfromSocial Media Today4 months agoMeta Expands Access to 'Opportunity Score' to Help Improve Campaign PerformanceMeta's opportunity score helps advertisers improve performance through actionable recommendations, which can lead to a decrease in campaign costs.