"You're getting solid results. ROAS looks healthy. You go to increase your daily budget and Facebook refuses to let you go beyond $50. Frustrating? Definitely. Random? Not at all. What you're running into isn't a mysterious bug. It's part of Meta's risk and pacing system - and once you understand how it works, you can plan around it instead of fighting it."
"Account-level spending limits and caps - invisible guardrails Meta sets based on your history Meta sets daily spending limits for many advertisers to protect the platform from fraud and payment failures, especially on newer accounts or those without much billing history. If their system thinks jumping from $20/day to $1,000/day looks risky, it will quietly stop you at a lower ceiling - often around $50 in the early stages."
Meta separates campaign/ad set daily budgets from account-level spending limits that act as invisible guardrails. Many new or thinly billed accounts receive daily soft ceilings to protect the platform from fraud and payment failures. A common early-stage cap appears near $50 per day when sudden large budget increases look risky. Meta evaluates payment history, account age, billing profile, campaign stability, and policy compliance to decide whether to relax limits. Limits typically loosen automatically after consistent spending, timely payments, and low dispute rates. Advertisers should scale gradually and build billing and compliance history to raise internal caps.
Read at Business Matters
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