"Beginning next week, we are expanding ads on Threads to users in all markets globally. This follows the initial rollout of ads on Threads to advertisers last spring. Ads on Threads are powered by Meta's proven AI-powered ads system, which means people can expect to see the same level of personalization in Threads ads that they're used to on other Meta platforms like Facebook and Instagram."
"Meta says the roll out of ads on Threads will be "gradual" and that ad delivery will initially remain low before reaching "global user availability in the coming months." Earlier this week, data from Similarweb revealed that Threads has more daily active users on iOS an Android than X (formerly Twitter). Meta's announcement today comes on the heels of another major platform starting to show ads: ChatGPT."
Meta will expand ads on Threads to users in all markets globally beginning next week. Ads on Threads use Meta's AI-powered advertising system and will deliver the same level of personalization found on Facebook and Instagram. The rollout will be gradual, with ad delivery initially remaining low before reaching global user availability in the coming months. The expansion follows an initial rollout to select markets last year as part of a test. Recent Similarweb data showed Threads has more daily active users on iOS and Android than X (formerly Twitter). The announcement coincides with other platforms adding or resisting ads, including OpenAI and Google.
Read at 9to5Mac
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