The article discusses Meta's implementation of an opportunity score within its Ads Manager, designed to optimize advertising performance by providing near real-time recommendations. These recommendations not only include best practices but also highlight errors and potential issues with ad campaigns. By following these suggestions, early adopters have reported a notable 5% decrease in cost per result, demonstrating the effectiveness of the recommendations based on their performance impact ranking. This innovation aims to streamline ad management and enhance overall campaign results.
The score is coupled with near real-time recommendations for what an advertiser can do in just a few steps to help improve performance, including tapping our AI-enabled Advantage+ suite.
In our early tests, advertisers who adopted opportunity score recommendations saw a 5% median decrease in their cost per result.
Your score is based on how many Meta Ads Manager recommendations you apply, and those recommendations are ranked based on estimated performance impact.
Recommendations are experimentally proven to help improve performance and include best practices as well as errors and warnings that appear when there's an issue with an ad or campaign.
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