It's a purpose-built hub designed to solve every major problem that has kept the iPhone from being a primary camera on a serious film set. For years, filmmakers have used iPhones for B-roll or in tight spots where a larger camera wouldn't fit, but integrating them into a professional workflow has always been a collection of compromises and clunky workarounds.
Buying the cheapest "Pro" version of Apple's new iPhone lineup just got $100 more expensive. The brand new iPhone 17 Pro starts at $1,099. That's a $100 increase from the starter iPhone 16 Pro model, which launched at $999 with 128 GB of storage. Unlike its predecessor, though, the entry-level iPhone 17 Pro has 256 GB - more storage than last year's cheapest iPhone 16 Pro.
Apple just announced arguably its boldest Pro iPhone color ever: the new "cosmic orange" for the iPhone 17 Pro. And to my surprise, I think it looks really good. In choosing a bold hue as its hero shade for the iPhone 17 Pro, Apple also seems to have nailed one of the season's hottest colors. Orange showed up a lot on fashion runways earlier this year, and orange-y citrus shades were one of this summer's color trends, according to Vogue.
Apple says the iPhone 17 Pro is the most durable iPhone ever. It features Ceramic Shield 2 on the front, which is said to be 3x scratch-resistant than before. Additionally, there's Ceramic Shield on the back, said to be four times stronger than before. If your current iPhone is prone to scratches and it is bothersome to you, the iPhone 17 Pro would be the perfect new phone.
Apple just unveiled the iPhone 17 Pro series, and these may very well be the most exciting new iPhones in quite some time. It all starts with an impressive new redesign that centers on a move away from titanium and back towards aluminum. Apple forged a unibody from Series 7000 aluminum for the iPhone 17 Pro and 17 Pro Max that is then anodized on the outside. The aluminum comes in three colors: a refined silver, a deep blue, and a new striking cosmic orange.
While the best feature of the iPhone 17 is its screen, the screens are virtually the only thing not to be overhauled for the iPhone 17 Pro, though they do get the more scratch-resistant, anti-reflective Ceramic Shield 2 coating. The new designs have a new aluminum unibody enclosure, with a glass cutout on the back to allow for wireless charging and a huge new camera bump that Apple calls the "camera plateau," stretching all the way across the back.
Apple launched the iPhone 17 Pro and the iPhone 17 Pro Max today with a new design and an upgraded camera system. The devices are powered by the new A19 Pro chipset and have a larger battery, Apple said. Plus, it noted that eSIM-only models will have a slightly larger battery as compared to Pro models with physical SIMs. The new Pro phones have an aluminium unibody instead of the titanium used in the previous year's iPhone.
