"The iPhone Air is Apple's most audacious smartphone design in years, but that doesn't seem to be moving the needle for customers, who have clearly put a premium on high-end cameras and battery life."
"Just how low is demand, exactly? According to Nikkei, which spoke to multiple sources briefed on the matter, Apple will slash iPhone Air production orders to nearly "end of production" levels. One supply chain manager said production orders, starting in November, will be "less than 10% of the volume compared with September.""
Apple will significantly cut production of the iPhone Air due to disappointing consumer demand. Production orders starting in November are expected to fall to under 10% of September volumes, according to supply chain sources. Consumer interest appears to favor the more traditional iPhone 17 and the higher-end iPhone 17 Pro and Pro Max, driven by priorities like better cameras and battery life. A KeyBanc Capital Markets survey found virtually no demand for the iPhone Air and limited willingness to pay for foldable designs. AI features have yet to meaningfully influence recent buying decisions. The iPhone Air launched at $999 and measures 5.6mm thick.
Read at Fortune
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