"Apple has injected fans with a 'heartwarming' dose of authentic festive cheer with its new Christmas advert. And it's managed to do so without relying on artificial intelligence (AI). Entitled 'A Critter Carol', the two-minute clip features two hikers walking through a wonderful wintery woodland before one unknowingly drops his iPhone. As they walk away, some Muppet-like critters find the phone and film themselves performing the Flight of the Conchords song 'Friends' before returning it to him."
"Apple shot the film on an iPhone 17 Pro and had the animal models handcrafted - a far cry from Coca-Cola's advert released earlier this month made entirely with AI. On X, fans have called it 'heartwarming', 'adorable', 'pure holiday magic' and an 'absolutely brilliant video'. While one commented they 'love that this is hand made and not AI'. Another person said: 'And that's how you make a lovely Holiday Spot without AI slop. @CocaCola can learn one or two things here. Happy holidays.'"
"Apple shared an additional three-minute video giving a behind-the-scenes look into the making of the advert, which was directed by Australian filmmaker Mark Molloy. It reveals an enormous set recreating the entire forest built three feet off the ground and life-sized models of the various animals, including a racoon, bear, squirrel and rabbit. During filming, many of the larger animals were operated by men in blue bodysuits who were later digitally edited out."
The advert, entitled 'A Critter Carol', runs two minutes and follows two hikers in a wintry woodland after one unknowingly drops his iPhone. Muppet-like critters find the phone, film themselves performing the Flight of the Conchords song 'Friends', and return it. The film was shot on iPhone 17 Pro and used handcrafted animal models rather than AI creation. Fans on X described the advert as 'heartwarming', 'adorable', 'pure holiday magic' and praised the handmade puppetry. Apple released a three-minute behind-the-scenes video directed by Mark Molloy showing a three-foot elevated forest set, life-sized animal models, men in blue bodysuits edited out, and glove puppets operated from below.
Read at Mail Online
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