The iPhone 17 Pro is expected to showcase a significant aesthetic change in 2025, with the possibility of a super-thin iPhone 17 'Air' being introduced. Reports suggest that the new model will feature an extensive camera array, leading to the relocation of the Apple logo from the center to the bottom third of the device. This adjustment aims to achieve better visual balance. Case manufacturers are concerned about the impact of the logo's move on the MagSafe system, which requires careful alignment for functionality. The logo has previously shifted from the top to the center in design iterations.
According to Apple leaker Majin Bu, the logo is being moved on the 17 Pro and Pro Max toward the center bottom, a change that could be motivated by the desire to enhance the new design and improve visual harmony with anticipated hardware innovations, such as an advanced camera module.
Bu suggests that the rumoured change is already causing consternation among case makers. The MagSafe system, essential for magnetic charging and accessory attachment, requires precise alignment with the back of the device.
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