"Apple and the US MLS soccer organisation have partnered to include iPhone 17 Pro in the broadcast of the Inter Miami vs Vancouver Whitecaps final. Four iPhone 17 Pro units will join the more than 30 cameras in broadcasting and streaming live from behind the goal and in the crowd to capture fans and their reactions. Whenever you see the feed from one of the phones, there'll be a "Shot on iPhone" tag on the screen."
"MLS has reportedly been testing iPhones in its workflow for months leading up to the final. Its engineers have reportedly validated the iPhone's latency, heat behaviour, wireless stability, and sync. The iPhone was chosen, in part, because of its integrated ProRes workflow, which will allow the MLS team to color-match the iPhone's footage to its broadcast. It's both a testament to the iPhone's robust video capabilities but also to Apple's marketing value to organizations such as MLS."
Apple and the US Major League Soccer organisation integrated four iPhone 17 Pro units into the Inter Miami vs Vancouver Whitecaps final broadcast, placing them behind the goal and among the crowd to capture fan reactions. Each iPhone feed will display a "Shot on iPhone" tag during the livestream. MLS engineers reportedly tested the phones for months, validating latency, heat behaviour, wireless stability, and sync. The integrated ProRes workflow enables color-matching to broadcast footage. The phones offer lower image quality and streaming reliability than high-end broadcast equipment but provide cost savings and strong marketing appeal.
Read at GSMArena.com
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