I've entered the digital design industry through the door used by creatives, artists, and illustrators... but I've realized that being a great designer is about cultivating the right mindset.
"We're against any form of design snobbery, pretentiousness and cultural gatekeeping," the pair say. This is quite perfectly translated in the design of their website: A digital universe where 'there is no force of gravity and the sunset lasts forever'. You'll come across motivational stock images, glitches and floating chairs in amongst a chaotic collage of what looks like the inside of the pair's brains and a virtual rendition of their shared studio desk. Look out for projects hidden like easter eggs in amongst their virtual bookshelf.
Flexform's showcase at Milan Design Week 2025 highlights its commitment to simplicity and longevity with indoor and outdoor collections set against architect Giovanni Muzio's iconic designs.
"Charli is one of the only artists that I have worked with who is brave enough to really, really flip the script on what the world expects of her... the trust that she and her creative director Imogene Strauss gave my studio has been unlike any other project."
