Apple and Microsoft, originating in the same era, developed divergent design philosophies aimed at different user experiences. Initially, both companies collaborated as Microsoft's software ran on Apple's Macintosh computers. Over time, their paths diverged significantly, resulting in two distinct visions for human-computer interaction. Apple's slogan 'Think Different' embodied its innovative design approach, while Microsoft's phrases like 'Be what's next' reflected its focus on potential and utility, ultimately creating a competitive rivalry that shaped the tech landscape.
Apple's early Macintosh computers ran Microsoft software, illustrating that both companies initially collaborated before defining their own distinct visions for computer interaction.
Despite their different design philosophies, Apple and Microsoft both aimed to change user experiences and how people interact with computers, creating a competitive yet collaborative dynamic.
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