From Pop Star to Furniture Empire: David King's Design Philosophy That Built King Living - Yanko Design
Briefly

David King transitioned from a 1960s pop star with the band King Fox to a successful furniture mogul with King Living, founded in 1977. His design philosophy emphasizes comfort, asserting that Australians prefer quality furniture because they spend significant time on it. King's unconventional design education stemmed from observing furniture failures, notably discarded items on the streets of Sydney. This approach informed his designs, as he aimed to avoid common structural weaknesses observed in broken furniture. His journey illustrates a blend of creativity, practical learning, and a dedication to improving furniture quality.
Australians want comfort. You live your life on these things. You spend the best moments of your life on a sofa.
Why would you buy a bit of generic rubbish to spend the best hours of your life? I wouldn't do it. So we just tried to make better and better furniture.
The way we studied furniture was looking at what people were throwing away.
Struck by the amount of broken, discarded furniture on Sydney's streets, King used this as a learning tool to understand structural failures and design weaknesses.
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