#brand-heritage

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fromCreative Bloq
1 day ago

Pizza Hut's new logo is baked to perfection

Restaurant chain Pizza Hut has announced a new logo design for its branches in the UK, Canada and some other markets. The new look moves away from the round background (below) - presumably meant to evoke a pizza - and has echoes of an older design originally introduced in the 1970s, which is still used in the US today. The refreshed brand retains the iconic 'hut' element of the design, and, like some previous versions, uses an italicised fonts.
Marketing
#logo-redesign
Marketing
fromFast Company
1 week ago

Nostalgia is an overrated brand strategy. Here's what to do instead

Nostalgia in marketing is seductive but surface-level engagement lacks strategy and often risks damaging brand equity.
fromPatently-O
4 weeks ago

When 100 Years of Use is Not Enough

The Federal Circuit reversed a TTAB ruling, blocking KIST from trademark registration due to confusion with SUNKIST.
Cars
fromCreative Bloq
1 month ago

Hey Ford, it's time to bring back this iconic rejected logo

The Ford logo is an iconic emblem known for its heritage and reliability but is overdue for a redesign.
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