#brand-heritage

#brand-heritage

For nearly eight decades, '47 has been synonymous with authenticity, craftsmanship, and timeless sports style. The brand that helped define fan fashion is now reclaiming its crown with the launch of its new global campaign, "The Father of All Dad Hats." Centered around its most iconic silhouette, the '47 CLEAN UP, the campaign is both a tribute to the brand's heritage and a bold reintroduction of a design that helped shape modern casual culture.

Burberry's Check - sometimes called the Nova - has become synonymous with that British brand's identity in popular consciousness. It was introduced in the 1920s as a lining to Burberry's already emblematic trench coat, actually just one of a spectrum of tartans and plaids then in use. By the 1960s, customers were coming and specifically asking for coats sporting the beige, black and scarlet crosshatch at Burberry's Haymarket flagship in London.

"If the last few days have shown us anything, it's how deeply people care about Cracker Barrel. We're truly grateful for your heartfelt voices,"

Restaurant chain Pizza Hut has announced a new logo design for its branches in the UK, Canada and some other markets. The new look moves away from the round background (below) - presumably meant to evoke a pizza - and has echoes of an older design originally introduced in the 1970s, which is still used in the US today. The refreshed brand retains the iconic 'hut' element of the design, and, like some previous versions, uses an italicised fonts.

Nostalgia is seductive and emotionally charged, delivering a quick dopamine hit, but surface-level engagement often does more harm than good.