"in the Swiss backcountry. They're young men, both seemingly carefree and indestructible. During their run down the mountain, the pair notice an inn, remove their skis, and step inside for a drink and some apple strudel. There's an old stove throwing off heat; cigarette smoke wafts through the place. After Nick orders wine for both of them, he turns to George and says:"
"Today it has evolved into a global luxury brand, based in Milan, that sells jackets, ski pants, ski helmets, sweaters, shirts, trousers, even swim trunks. But Moncler's most well-known product is its down jacket, which the company developed in 1954 for its own employees. Climbers quickly noticed them, and that same year Moncler provided outerwear for an Italian expedition that crested K2, the second highest peak in the world."
A short story called 'Cross Country Snow' follows two friends, Nick and George, skiing in the Swiss backcountry who stop at an inn for wine and apple strudel, sharing a brief exchange about the indescribable thrill of a long run. Moncler began in 1952 with a factory in a French Alpine village to make high-performance gear for alpine workers. The company developed its signature down jacket in 1954, supplied outerwear for a K2 expedition the same year, and outfitted the French downhill ski team at the 1968 Grenoble Olympics. Fashion creates narratives through garments, and wearers fill those garments with personal meaning, supporting premium pricing.
Read at Esquire
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