"New Balance first introduced grey in the 1980s for purely functional design reasons. While competitors opted for vibrant neon colours and bright whites, New Balance chose a shade that seamlessly integrated into the urban landscape of running, reflecting the essence of asphalt, concrete, and the city environment."
"This year's campaign invites fans to delve into the world of New Balance Grey, featuring contributions from notable brand ambassadors like Sydney McLaughlin-Levrone, Darius Garland, Marvin Harrison Jr., and Andrew Reynolds."
"The vibrant launch event kicks off with Amine raising the Grey Days flag, while Quincy Wilson offers insights into the origins of this signature colour in his piece The Origins of Grey."
New Balance launches its annual Grey Days in May, showcasing an exclusive collection in grey. This color, introduced in the 1980s, reflects urban landscapes and has become a brand hallmark. The campaign features contributions from athletes and ambassadors, celebrating the color's influence. Events and product launches throughout the month emphasize grey's role in fashion and sport. The collection will be available at New Balance stores and select retailers, with prices ranging from 40 to 180.
Read at www.kaltblut-magazine.com
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