thousands of repurposed props, inflatables and memorabilia fill diesel's runway show in milan

"A set full of installations built from the brand's memories since 1978, the space works like a scene after a party, with items placed across the floor and on platforms under white lights. The layout feels like evidence on display, and each object tells a piece of the story from almost fifty years of Diesel's culture."

"The installation inside Diesel's 2026 runway show in Milan focuses on upcycling and reuse. Old props, toys, signs, furniture, and brand pieces are placed together in one large open space, resembling a storage room mixed with a stage. Everything is visible and open to view."

"These objects come from different worlds: childhood, travel, street life, and home. Yet, they are placed close together, creating a landscape of memories that speak of the brand's culture. As soon as the camera zooms out to show the full installation, viewers see white and wide space."

Diesel's Fall/Winter 2026 runway show in Milan transforms the presentation space into an expansive installation of over 50,000 repurposed props, inflatables, and memorabilia spanning the brand's history since 1978. The installation resembles a post-party scene with items loosely arranged across the floor and platforms under white lights, creating a visual archive where each object serves as evidence of past moments. The space incorporates recycled cars, toy horses, carnival items, plastic animals, fuel pumps, furniture, and brand signage arranged in an open layout. Models navigate through pathways between the objects, which range from childhood toys to travel memorabilia and street culture references. The design emphasizes upcycling and reuse, with items positioned at varying heights and arrangements, some hanging and others grouped together, creating a landscape of memories that reflects Diesel's cultural evolution.

Read at designboom | architecture & design magazine