#ai-in-gaming

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#xbox
Video games
fromThe Verge
15 hours ago

'We Are Xbox': read the memo defining Microsoft's gaming future

Xbox has evolved to connect over 500 million players but faces challenges in features, pricing, and meeting new player expectations.
Video games
fromThe Verge
15 hours ago

Microsoft's new Xbox chief is 'reevaluating' exclusive games

Xbox is reevaluating its strategy on exclusivity and game releases, focusing on daily active players as a new priority.
Video games
fromKotaku
15 hours ago

Microsoft Gaming Is Dead, And Xbox Is Back (Again)

Xbox reverts to its original name, scrapping the Microsoft Gaming branding to strengthen its identity and address recent challenges.
Video games
fromThe Verge
16 hours ago

Microsoft brings Xbox back, scraps Microsoft Gaming

Xbox CEO Asha Sharma is rebranding Microsoft Gaming back to Xbox to prioritize the gaming division's identity and correct previous strategic mistakes.
Video games
fromWGB
16 hours ago

Microsoft Gaming Is Dead, Xbox Gaming Is Back Says New Report

Asha Sharma is implementing significant changes at Xbox, including a rebranding back to Xbox Gaming and a price reduction for Game Pass.
Video games
fromThe Verge
15 hours ago

'We Are Xbox': read the memo defining Microsoft's gaming future

Xbox has evolved to connect over 500 million players but faces challenges in features, pricing, and meeting new player expectations.
Video games
fromThe Verge
15 hours ago

Microsoft's new Xbox chief is 'reevaluating' exclusive games

Xbox is reevaluating its strategy on exclusivity and game releases, focusing on daily active players as a new priority.
Video games
fromKotaku
15 hours ago

Microsoft Gaming Is Dead, And Xbox Is Back (Again)

Xbox reverts to its original name, scrapping the Microsoft Gaming branding to strengthen its identity and address recent challenges.
Video games
fromThe Verge
16 hours ago

Microsoft brings Xbox back, scraps Microsoft Gaming

Xbox CEO Asha Sharma is rebranding Microsoft Gaming back to Xbox to prioritize the gaming division's identity and correct previous strategic mistakes.
Video games
fromWGB
16 hours ago

Microsoft Gaming Is Dead, Xbox Gaming Is Back Says New Report

Asha Sharma is implementing significant changes at Xbox, including a rebranding back to Xbox Gaming and a price reduction for Game Pass.
Marketing tech
fromDigiday
6 hours ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
Digital life
fromBusiness Matters
1 day ago

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.
#ai-agents
Artificial intelligence
fromInfoWorld
8 hours ago

The agentic AI frenzy increases as more vendors stake their claims

OpenAI, Microsoft, and Google are rapidly advancing AI agent technologies to enhance workplace productivity and collaboration.
Artificial intelligence
fromInfoWorld
8 hours ago

The agentic AI frenzy increases as more vendors stake their claims

OpenAI, Microsoft, and Google are rapidly advancing AI agent technologies to enhance workplace productivity and collaboration.
Media industry
fromDigiday
1 day ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
Games
fromThe Verge
3 hours ago

Saros is pure action nirvana

Saros is a PS5 exclusive that offers a euphoric, visually stunning bullet-hell shooter experience.
Marketing
fromDigiday
6 hours ago

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.
fromDefector
19 hours ago

One Night At Formula 1's Drunk-Driving Simulator | Defector

"I suppose the most important piece of information here is that we have been meaning to go to the Formula 1 Arcade in Philly from the day it opened, and after some punting and faffing about, we finally managed to do so approximately one year later."
Miami food
E-Commerce
fromEntrepreneur
19 hours ago

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.
fromwww.theguardian.com
3 hours ago

Saros review you'll strafe until your thumbs hurt in this primal alien shooter

On the planet Carcosa, mangled, blackened trees and crimson flowers take root next to the ruins of some ancient alien civilisation, flanked by statues contorted in pain, tearing at their marble skin.
Independent films
Growth hacking
fromForbes
22 hours ago

Delivering Content At Scale With AI: 4 Ways To Maintain Control

Establishing a gold source content foundation is essential for scalable, consistent, and personalized content delivery in marketing.
UX design
fromeLearning Industry
19 hours ago

How AI Prompts Are Redefining Creativity In Instructional Design

AI prompts enhance the efficiency and creativity of Instructional Designers in crafting effective learning experiences.
Science
fromTechCrunch
21 hours ago

AI galaxy hunters are adding to the global GPU crunch | TechCrunch

NASA will launch the Nancy Grace Roman space telescope in September 2026, providing 20,000 terabytes of data to astronomers.
Mental health
fromFuturism
20 hours ago

Certain Chatbots Vastly Worse For AI Psychosis, Study Finds

Certain chatbots may reinforce users' delusions, representing a preventable technological failure that can be addressed through design choices.
DevOps
fromTheregister
18 hours ago

Datadog digs down into GPU efficiency as AI costs soar

Datadog introduces GPU monitoring to enhance visibility and cost management for AI-driven organizations.
Film
fromGameSpot
1 day ago

Iron Lung Digital Release: Markiplier Gives An Update As Fans Wait

Markiplier's film Iron Lung grossed over $50 million, with plans for digital release and self-distribution to benefit independent creators.
Higher education
fromFortune
18 hours ago

The Gen Z stare meets the mysterious perfect homework assignment in the age of ChatGPT. Enter the oral exam | Fortune

Oral exams are being reintroduced in higher education to combat the impact of AI on student learning and critical thinking.
#ai
Graphic design
fromTNW | Launch
20 hours ago

OpenAI's new image model reasons before it draws

The new AI model generates coherent images, accurately renders text in various scripts, and integrates advanced reasoning capabilities.
Marketing tech
fromeLearning Industry
20 hours ago

D-ID Launches "Agentic Videos" For Interactive AI Experiences

D-ID launched Agentic Videos, transforming traditional video into interactive experiences with real-time AI agents for enhanced viewer engagement.
Graphic design
fromTNW | Launch
20 hours ago

OpenAI's new image model reasons before it draws

The new AI model generates coherent images, accurately renders text in various scripts, and integrates advanced reasoning capabilities.
Social media marketing
fromTechCrunch
1 day ago

Hands on with X's new AI-powered custom feeds | TechCrunch

X launches Grok-powered Custom Timelines for personalized feeds, enhancing user engagement while discontinuing X Communities due to declining usage.
Games
fromTheregister
22 hours ago

Robotic arm powered by AI bats away ping-pong challenge

AI-based robotic system Ace can outperform elite table tennis players, showcasing advanced real-time interactive capabilities.
Marketing tech
fromeLearning Industry
20 hours ago

D-ID Launches "Agentic Videos" For Interactive AI Experiences

D-ID launched Agentic Videos, transforming traditional video into interactive experiences with real-time AI agents for enhanced viewer engagement.
#roblox
Privacy technologies
fromGameSpot
2 days ago

Roblox Can't Seem To Keep Anyone Happy Right Now

Roblox struggles to balance user safety and enjoyment amid criticism and regulatory pressure over its age verification and safety measures.
Video games
fromTechCrunch
1 week ago

Roblox's AI assistant gets new agentic tools to plan, build, and test games | TechCrunch

Roblox is enhancing its AI tools to assist developers in planning, building, and testing games more effectively.
Privacy technologies
fromGameSpot
2 days ago

Roblox Can't Seem To Keep Anyone Happy Right Now

Roblox struggles to balance user safety and enjoyment amid criticism and regulatory pressure over its age verification and safety measures.
Video games
fromTechCrunch
1 week ago

Roblox's AI assistant gets new agentic tools to plan, build, and test games | TechCrunch

Roblox is enhancing its AI tools to assist developers in planning, building, and testing games more effectively.
Photography
fromAxios
2 days ago

Hands-on with ChatGPT's powerful new image engine

ChatGPT Images 2.0 offers personalized image creation with various aspect ratios and modes, enhancing user experience for both free and paid subscribers.
London startup
fromwww.bbc.com
2 days ago

UK gaming icon Peter Molyneux on AI, his final creation and a changing industry

Peter Molyneux reflects on his career and the future of the UK games industry, emphasizing the impact of AI on game development.
Apple
fromWGB
3 days ago

Apple's New CEO Won't Make Games-But He Might Make Macs Worth Gaming On

John Ternus has been appointed as Apple's next CEO, potentially advancing Mac gaming despite not aiming to compete with major consoles.
Online learning
fromeLearning Industry
2 days ago

How AI Avatars Are Turning Static Documents Into Interactive Learning Experiences

Transforming traditional documents into interactive learning experiences enhances engagement and retention in training.
Gadgets
fromWIRED
2 days ago

I've Tested Gaming Laptops for Over a Decade. This Is What I Think You Should Buy

Gaming laptops have evolved significantly, offering powerful performance and sleek designs, making them viable alternatives to desktop PCs.
Music production
fromTechCrunch
2 days ago

GRAI believes AI can make music more social, not replace artists | TechCrunch

GRAI focuses on empowering artists and enhancing music engagement through AI, prioritizing remixing and social interaction over generating music from scratch.
Board games
fromBoard Game Quest
3 days ago

Crowdfunding Campaigns of the Week - 4/20/26

A variety of crowdfunding board games are featured, including solo and co-op options, strategic gameplay, and travel-friendly designs.
#advertising
Marketing tech
fromExchangewire
1 hour ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
fromAdExchanger
1 day ago
Marketing tech

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.
Marketing tech
fromExchangewire
1 hour ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromAdExchanger
1 day ago

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.
Media industry
fromAdExchanger
5 hours ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
Marketing
fromVariety
14 hours ago

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.
UX design
fromMedium
12 hours ago

Designing with AI without losing your mind

Outsourcing critical thinking to AI tools in design can undermine the quality of solutions and diminish essential skills.
Film
fromInverse
1 day ago

Markiplier's Horror Hit Might Shake Up Hollywood Again

YouTube filmmakers are successfully transitioning to feature films, exemplified by Markiplier's Iron Lung, which achieved significant box office success.
Mental health
fromSlate Magazine
1 day ago

A New Industry Is Being Built on "Talking" to the Dead. It's Ghoulish-and Worth Billions.

Digital necromancy raises ethical concerns as agencies propose campaigns using reanimated avatars of deceased loved ones to address addiction stigma.
Social media marketing
fromVogue
2 days ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
Digital life
fromwww.npr.org
3 days ago

The surprising origin of 4 features that superglue kids and adults to screens

Social media companies are liable for harming children through addictive design features similar to those in gambling.
Growth hacking
fromEntrepreneur
3 days ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
#robotics
Games
fromFortune
1 day ago

Meet 'Ace,' the paddle-wielding robot who just beat humans at ping pong in AI breakthrough | Fortune

A robot named Ace challenges elite table tennis players, showcasing advancements in AI and robotics.
Games
fromThe Verge
1 day ago

Watch Sony's elite ping-pong robot beat top-ranked players

Sony's Ace robot can compete with and occasionally defeat top-ranked human table tennis players.
Games
fromFortune
1 day ago

Meet 'Ace,' the paddle-wielding robot who just beat humans at ping pong in AI breakthrough | Fortune

A robot named Ace challenges elite table tennis players, showcasing advancements in AI and robotics.
Games
fromThe Verge
1 day ago

Watch Sony's elite ping-pong robot beat top-ranked players

Sony's Ace robot can compete with and occasionally defeat top-ranked human table tennis players.
#gaming-industry
Social media marketing
fromThedrum
6 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
2 weeks ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Social media marketing
fromThedrum
6 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
2 weeks ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Media industry
fromObserver
6 days ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
fromGamesBeat
6 days ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Games
fromwww.theguardian.com
2 days ago

What my zen week with a virtual power-washer taught me about gaming and life | Imogen West-Knights

Simulation games have surged in popularity, with a market growth from $4.86bn in 2020 to an expected $21bn by 2030.
Video games
fromKotaku
14 hours ago

Overwatch Is Making Good On A Decade-Old Promise

Blizzard is advancing the story of its rebooted series significantly, introducing new characters and meaningful plot developments after years of stagnation.
Marketing tech
fromForbes
21 hours ago

Six Ways AI Can Help The Public Relations Industry

AI is transforming public relations by enhancing problem-solving, strategic thinking, and operational efficiency.
Artificial intelligence
fromAxios
1 day ago

Anthropic's growing pains mount ahead of OpenAI showdown

Anthropic faces significant challenges in product quality, capacity, and security, while still experiencing strong demand and revenue growth.
Video games
fromwww.theverge.com
3 days ago

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.
#artificial-intelligence
fromThe Verge
1 day ago

Microsoft teases mysterious Discord and Xbox Game Pass partnership

Microsoft is partnering with Discord again as we continue to make Game Pass more flexible for our players. Some of you might start to see some code in the wild, and we will share more details with you all soon.
Video games
Marketing tech
fromDigiday
3 days ago

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.
Video games
fromKotaku
1 day ago

Marathon Was One Of March's Best-Selling Games In The U.S.

MLB The Show 26 topped U.S. sales in March, with Marathon achieving fourth place despite a competitive release month.
fromEngadget
1 day ago

Vampire Survivors developer Poncle is opening more studios and has over 15 games in the works

Poncle is developing three basic types of games: spinoffs to Vampire Survivors, original IPs, and roguelites with similar mechanics to Vampire Survivors, using other IPs.
Video games
fromThe Atlantic
3 weeks ago

Today's Atlantic Trivia: Video Games

Nintendo was founded in 1889, the same year the Eiffel Tower opened in Paris, starting as a manufacturer of Japanese playing cards.
Games
#xbox-game-pass
Video games
fromGameSpot
1 day ago

Xbox Game Pass Could Lose Other Day-One New Releases Beyond Call Of Duty, Expert Says

Xbox Game Pass cuts prices but new Call of Duty games will no longer launch on the service.
Video games
fromGameSpot
1 day ago

Xbox Game Pass Could Lose Other Day-One New Releases Beyond Call Of Duty, Expert Says

Xbox Game Pass cuts prices but new Call of Duty games will no longer launch on the service.
Games
fromwww.theguardian.com
3 weeks ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
Video games
fromTechCrunch
2 days ago

AI Dungeon maker Latitude unveils Voyage, a platform for creating AI-powered RPGs | TechCrunch

AI-powered RPG platform Voyage allows players to design unique gaming worlds and interact with unscripted NPCs.
Video games
fromWGB
2 days ago

Death By Scrolling Review

Death By Scrolling features roguelike mechanics where players gather gold to escape purgatory while avoiding a relentless grim reaper.
Video games
fromLos Angeles Times
4 days ago

The Dodgers of esports: How L.A.'s Liquid Guild won the attention of over 100,000 people

The Race to World First in World of Warcraft is a competitive event where teams race to complete difficult content first, requiring extensive preparation and teamwork.
Video games
fromThedrum
1 week ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
fromFast Company
2 months ago

How Google's new AI could change videogames forever

Project Genie, which is currently only available for Google's AI Ultra subscribers, uses AI to build virtual worlds. That sounds interesting, if not necessarily revolutionary. Videogame developers already model and build virtual worlds all the time. Project Genie's simple concept, though, belies the tech's potential impact. The new system, and the Genie 3 model behind it, have the potential to forever change how videogames are built and played.
Software development
Games
from48 hills
1 month ago

Is AI gaming ready for primetime? - 48 hills

Google demonstrated live AI-generated NPC dialogue at GDC 2026, with over 60 AI-related talks and events showcasing the gaming industry's focus on artificial intelligence integration.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Video games
fromwww.theguardian.com
1 month ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Marketing tech
fromThe Drum
2 months ago

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.
Video games
fromWIRED
1 month ago

Gamers' Worst Nightmares About AI Are Coming True

Xbox faces internal challenges amid industry-wide pressures from AI adoption, memory shortages, and rising hardware costs, though the console is not shutting down.
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