"Players aren't longing for generic, soulless side quests or synthetic AI voices."
"driving efficiency, and ultimately delivering the high quality, memorable games our players demand."
"Artists, actors, writers need protection from plagiarism"
"Our developers will always have the final creative control and authorship. Transparency is mandatory. We're committed to being transparent with players about how, where we use AI in our dev process."
Embracer positions AI as a transformative technology and plans strategic deployment to boost development efficiency while preserving creative quality. The company emphasizes protecting artists, actors, and writers from plagiarism and mandates developer final creative control and authorship. Embracer requires transparency with players about AI usage and is establishing strict governance for generative AI, including controls, audit logs, and workflow approvals. Early implementations have delivered measurable productivity gains: motion-capture shoots reduced from seven days to about three and a half, real-time code bug checks, and conversion of 2D artwork into game-ready 3D models in hours instead of days. Industry adoption of AI is already widespread.
Read at GameSpot
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