frominsideevs.com
4 days agoFord's $30,000 EV Truck Reveals The Shocking Relationship Between Design And Battery Costs
But Ford had to rethink truck design a bitand for good reason. Ford was one of the first traditional automakers to take electric vehicles seriously, especially after it looked with envy at Tesla's success. The Mustang Mach-E and F-150 Lightning both enjoyed critical acclaim and strong sales in their segments, especially at first. There were only two problems: one, the sales of both were far below Ford's own projections (and what the auto industry as a whole predicted for EVs.)
Cars














