The Tour de France concluded its 112th edition with Wout van Aert winning the final stage and Tadej Pogačar securing the overall title for the fourth time. Cycling's focus on aerodynamics and weight savings drives manufacturers to optimize bike performance. As speed is critical on race day, these brands often make bold claims about their bikes' capabilities. However, this raises the question of how these claims correlate with their web performance. An analysis of the websites of 21 bike manufacturers participating in the Tour de France explores this connection.
Cycling is a sport obsessed with aerodynamics, weight savings, and marginal gains, where bike manufacturers obsess over every gram shaved or watt saved.
Having the lightest or fastest bike puts you in a much stronger position on race day, leading to some fairly outlandish statements from bike manufacturers.
Every bike manufacturer claims to have the fastest bike, but this analysis looks at which brand has the fastest website.
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