Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google jokes about SEOs offering GEO-detox services next year. Google's local pack now links to the Places tab and then the pagination breaks. Google Ads overview tab gets custom views and two new metrics: trends and performance by stage. Google Ads now supports Facebook Messenger and Zalo.
I've been thinking about how web apps nowadays seem to pack many features-from dark mode to animations, rich client-side interactions, offline support and more. All of this is great, but I keep wondering: at what point do these extras hurt performance or the user experience? A few things I'm curious about: Do developers here ever delay implementing a "nice extra" because it slows down load time? What metrics or tools do you use to measure whether a feature is "too expensive" in terms of performance (mobile especially)? Are there features you've removed / scaled back after noticing performance issues? How do you decide which features are "must-have" and which are "nice-to-have" when building something new?
I'm using pure HTML and CSS to accomplish all that and to build things in a fraction of the time. Building HTML pages is easy As software engineers, I think we have a tendency to over-engineer things. If you've built web pages recently, you probably used HTML and CSS, but you probably also used a complex framework, over-engineered JavaScript, crazy deployment routines, and more. By contrast, for me, building pure HTML and CSS pages is a breeze and a joy.
The latest release features several enterprise-grade components to improve performance and maximize revenue at any scale, chief among them the addition of vector indexing for the efficient storing and retrieving of high-dimensional vector data.