"That's still a staggering price for two hoops. But here's the thing: the Max 40s aren't just another high-end option. They're featherlight, brutally stiff, and designed to turn heads as much as they turn out watts. If you're shopping by grams per dollar, look elsewhere. If you want cutting-edge design with race-proven speed, exclusivity baked in, and a wheelset that feels unapologetically premium, the Max 40s deliver. After months of hammering them in every condition I could find, I'm stuck in a weird spot: I love these wheels, but my wallet definitely doesn't."
"Cadex is Giant's premium component brand, their equivalent to Specialized's Roval. Since its relaunch in 2019, Cadex has focused on producing stiff, aerodynamic, and impressively lightweight gear, often tested under the Team Jayco-Alula banner on the WorldTour. The Max 40 is their boldest play yet. Cadex calls the Max 40 their "ultimate do-it-all wheelset," striking a balance between aerodynamics, weight, and control. At 1,249 g claimed (1,318 g actual with tape/valves), they're darn light for a mid-depth aero wheel. Add a 48-tooth ratchet hub with ceramic bearings, carbon spokes bonded directly into the hub, and a 40 mm depth with 22.72 mm internal width, and you've got the recipe for speed."
Cadex Max 40 is a mid-depth carbon wheelset weighing 1,249 g claimed (1,318 g with tape and valves) designed to balance aerodynamics, low weight, and control. The wheelset features a 40 mm rim depth, 22.72 mm internal width, a 48-tooth ratchet hub with ceramic bearings, and carbon spokes bonded directly into the hub to increase stiffness. Bonded spokes improve rigidity and appearance but require factory repair if a spoke breaks. The Max 40 targets race-focused riders seeking cutting-edge design and exclusivity rather than value-oriented shoppers. Retail price is $4,500 ($2,000 front; $2,500 rear).
Read at Bikerumor
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