The EC further pushes to rein-in Google's ad tech monopoly
Google's vertically integrated ad tech stack created structural conflicts enabling exclusionary conduct, prompting EU provisional findings, potential billions in fines, and possible forced divestiture.
Google's Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ's Remedies | AdExchanger
Google proposes limited, non-divestiture remedies for its ad tech monopoly, restricting changes to Open Web Display Inventory and excluding most other advertising products.
