"Alphabet's Google will seek to avoid a forced sale of part of its online advertising business in its latest face-off with U.S. antitrust enforcers at a trial starting on Monday in Alexandria, Virginia. The trial is the government's next best shot at curbing what a judge has ruled is Google's monopoly power, after losing a separate bid to make Google sell its Chrome browser earlier this month."
"The U.S. Department of Justice and a coalition of states are seeking to make Google sell its ad exchange, AdX, where online publishers pay Google a 20% fee to sell ads in auctions that happen instantly when users load websites. The government also seeks to require Google to make the mechanism that decides the winner of those auctions open source."
Google intends to resist a forced sale of part of its online advertising operations as a trial in Alexandria, Virginia examines remedies for alleged monopoly power. The U.S. Department of Justice and a coalition of states seek to force the sale of the AdX ad exchange and to require the auction-winning mechanism to be open source. A judge ruled in April that Google holds unlawful monopolies in web advertising technology and will determine remedies after the trial. Google argues the DOJ proposal is technically unworkable and would create prolonged uncertainty. The cases form part of a broader bipartisan enforcement effort against big tech.
Read at Yahoo Finance
Unable to calculate read time
Collection
[
|
...
]