"Brinkema ruled in April that Google holds two illegal ad tech monopolies, and is now considering what the company must do to restore competition. The DOJ and a coalition of states have asked the judge to make Google sell its ad exchange, AdX, where online publishers pay Google a 20% fee to sell ads in auctions that happen instantly when users load websites."
"Google has said it will appeal Brinkema's monopoly ruling. The company also plans to challenge a ruling issued by a Washington-based judge that it holds illegal monopolies in online search and related advertising. In that case, Google avoided a forced sale of its Chrome browser, but was ordered to share data with competitors. The U.S. still has antitrust cases pending against Meta Platforms, Amazon and Apple."
Google will make a final courtroom plea to avoid a breakup of its advertising technology business as the DOJ antitrust case nears conclusion. U.S. District Judge Leonie Brinkema ruled in April that Google holds two illegal ad tech monopolies and is weighing remedies to restore competition. The DOJ and a coalition of states seek a forced sale of Google's AdX exchange, where publishers pay a 20% fee for ads sold in instant auctions. DOJ lawyers argued a sale is necessary to prevent further anti-competitive tactics. Google said a breakup would be technically difficult and harmful to customers. Google plans to appeal Brinkema's ruling and to challenge a separate Washington ruling finding illegal search-related monopolies.
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