Content Marketing For B2B: Why You Need It And How To Get It Right
Content marketing is essential for B2B companies to engage with target audiences, build brand awareness, and generate inbound leads efficiently. [ more ]
Henkel explains its award-winning account-based transformation
Henkel Adhesives Technologies and Transmission won the B2B category at The Drum Awards for Digital Advertising.
The award-winning case study focused on demonstrating the effectiveness of Account-Based Marketing (ABM) in increasing footprint and relevance at large accounts. [ more ]
Northrop Grumman on creating the first serialized comedy for LinkedIn
Northrop Grumman and Dentsu Creative won the B2B category at The Drum Awards for Social Media.
The campaign aimed to increase positive perception of Northrop Grumman and humanize the brand by showcasing the innovative side of the company through comedy and behind-the-scenes vignettes. [ more ]