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How Amazon's 'Ads That Work As Hard As You Do' won over SMEs

Amazon Ads won B2B Gold in The Drum Awards for Marketing Americas

Leaked info of 122 million linked to B2B data aggregator breach

122 million people's business contact details stolen from DemandScience.
A hacker named KryptonZambie claims to sell data acquired from the B2B platform.

Oslo's Vind AI raises 3M: Co-founder and CEO Helene Bhler discusses disrupting wind project planning and design using AI - Silicon Canals

Vind AI aims to set new standards in wind project design by providing integrated software solutions for the industry.

PastPay, a fintech bringing BNPL to business invoices, just raised $13.3 million using this 11-slide pitch deck

PastPay secured $13.3 million in Series A funding to enhance B2B buy-now, pay-later services, focusing on improving liquidity for SMEs.

Meet Acclivity Agency: Startups of The Year 2024 Nominee | HackerNoon

Acclivity Agency's strategist-led marketing approach provides superior value and results, particularly in a traditionally male-dominated B2B space.

UK's Everfield acquires Graz-based KOST and Lithuania's Frontu

Everfield acquired Frontu and KOST to expand its presence in Lithuania and the German-speaking region, enhancing its European software business ecosystem.

How Amazon's 'Ads That Work As Hard As You Do' won over SMEs

Amazon Ads won B2B Gold in The Drum Awards for Marketing Americas

Leaked info of 122 million linked to B2B data aggregator breach

122 million people's business contact details stolen from DemandScience.
A hacker named KryptonZambie claims to sell data acquired from the B2B platform.

Oslo's Vind AI raises 3M: Co-founder and CEO Helene Bhler discusses disrupting wind project planning and design using AI - Silicon Canals

Vind AI aims to set new standards in wind project design by providing integrated software solutions for the industry.

PastPay, a fintech bringing BNPL to business invoices, just raised $13.3 million using this 11-slide pitch deck

PastPay secured $13.3 million in Series A funding to enhance B2B buy-now, pay-later services, focusing on improving liquidity for SMEs.

Meet Acclivity Agency: Startups of The Year 2024 Nominee | HackerNoon

Acclivity Agency's strategist-led marketing approach provides superior value and results, particularly in a traditionally male-dominated B2B space.

UK's Everfield acquires Graz-based KOST and Lithuania's Frontu

Everfield acquired Frontu and KOST to expand its presence in Lithuania and the German-speaking region, enhancing its European software business ecosystem.
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Council Post: Reviving B2B Email Marketing: Strategies For The Digital Age

Email marketing isn't dead at all, but now more than ever, many marketers struggle to figure out how it fits into an effective marketing strategy.

Henkel explains its award-winning account-based transformation

Henkel Adhesives Technologies and Transmission won the B2B category at The Drum Awards for Digital Advertising.
The award-winning case study focused on demonstrating the effectiveness of Account-Based Marketing (ABM) in increasing footprint and relevance at large accounts.

Unlocking The Secrets Of Online B2B Success | Entrepreneur

Understanding the audience is crucial for success in online B2B entrepreneurship.
Website optimization is key to online B2B success.

Northrop Grumman on creating the first serialized comedy for LinkedIn

Northrop Grumman and Dentsu Creative won the B2B category at The Drum Awards for Social Media.
The campaign aimed to increase positive perception of Northrop Grumman and humanize the brand by showcasing the innovative side of the company through comedy and behind-the-scenes vignettes.

Why Hiscox's organic reach was dwindling until Kinesso stepped in

Hiscox and Kinesso won the SEO for B2B category at The Drum Awards for Search.
Reprise helped Hiscox improve their organic performance and recover rankings for key terms through a content-diversified strategy.

How Pinterest's step into the real world built its B2B credit

Pinterest won the B2B category at The Drum Awards for Experience.
Pinterest created an experiential push at Cannes Lions to build brand momentum and showcase their unique benefits.

How to Split Time Between Inbound and Outbound Marketing | Entrepreneur

Inbound marketing and outbound marketing are both important for B2B companies.
Balancing time and resources between inbound and outbound marketing can be challenging.
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