How to develop a winning B2B ideal customer profile | MarTech
Briefly

"Winning your clients' loyalty brings you much more revenue. Satisfied customers don't just come for more, they'll spread the word about you."
"ICP is more of a big-picture strategic direction or target market and high-potential accounts."
"Buyer persona is more of the people behind it and closing deals with specific individuals."
Read at MarTech
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