#ideal-customer-profile

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Marketing
fromMarTech
1 day ago

The next era of ABM is strategy-led and AI-enabled | MarTech

All marketing should adopt account-based principles to align sales and marketing around curated high-value accounts and drive personalized, revenue-focused engagement.
Marketing
fromMarTech
3 weeks ago

Stop celebrating short-term wins that lead to long-term churn | MarTech

Short-term revenue focus causes businesses to target the wrong customers, leading to unsustainable growth.
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