MarTech1 week agoMarketingHow to turn your ideal customer's pain points into entry points | MarTechUnderstanding the "entry points" for ideal customers' pain is vital for marketing success. [ more ]
MarTech3 months agoMarketingHow to develop a winning B2B ideal customer profile | MarTechFocusing deeply on customers drives revenue growth. An ideal customer profile (ICP) is essential for identifying best-fit customers. [ more ]
Hubspot1 month agoUX designBuyer Persona 101: Tips and Examples to Create YoursCreating buyer personas is essential for understanding your target audience and creating effective marketing campaigns. Buyer personas should be based on thorough audience research and should represent different segments of your target customers. [ more ]