Henkel is undergoing significant digital transformation to 'innovate the way [it] serves customers, putting them at the centre of everything [it] does' across all areas of its business, including Marketing.
Our objectives were to: Prove ABM was the most effective way of marketing into large accounts Support the digital transformation of how Henkel goes to market in large accounts Demonstrate the above through a seamless, blended ABM pyramid of pilot programs targeting Cisco (1:1) and the wider Data & Telecom vertical (1:Many)
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