Advocates over ads? What Tesla and GoPro can teach B2B marketers about brand advocacy

I can't remember the last time I saw a Tesla ad... Before that, founder Elon Musk insisted that there was no need for ads as demand for Teslas outstripped supply.

What makes a GoPro different from a conventional camera? It's designed to capture immersive, personal experiences, acting as an extension of your body. It's all about the user.

Read at The Drum