Today, the evolving dynamics of the B2B landscape demand more than just service enhancements to achieve true client orientation. It requires a foundational shift in strategy, embedding a deep understanding of client needs into every facet of the business.
While things like proactive customer support or live webinars might initially appear as client-oriented innovations, true client orientation requires a holistic strategy that considers every touchpoint in the client's journey, ensuring that their experiences are not just satisfactory but exceed expectations.
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