Marketers report significant sales increases from personalized advertising placement
The dominance of mass-market advertising may be coming to an end as one-size-fits-all advertising isn't as effective as it used to be.The fragmentation of digital audiences across a growing number of platforms has placed an increasing emphasis on personalized content.
The dominance of mass-market advertising may be coming to an end as one-size-fits-all advertising isn't as effective as it used to be.The fragmentation of digital audiences across a growing number of platforms has placed an increasing emphasis on personalized content.
#competition #environment #advertising #understanding #experiences #recent-interview #attribution #personalization #consumer-behavior #industry-news
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