#industry-news

#industry-news

Analytics data shows how Facebook referral traffic to publisher sites has fallen
Press Gazette is reporting that Facebook referral traffic has 'plummeted' on the back of Meta's continued turn away from the news industry.The scale of the fall is highlighted by data shared with the industry title by publisher analytics firm Chartbeat and digital intelligence platform Similarweb.

AI-powered search results could have serious consequences for publishers' search traffic
Last week saw the announcement from Google that it plans to integrate the Bard AI chatbot into its search.Microsoft confirmed that it will do the same with ChatGPT in its Bing search engine.The widespread development of AI technologies has been described as 'the most important shift in consumer technology since the iPhone'.

Online search has seen its fair share of big players come and go.From Lycos to AltaVista, search engines have risen to dizzy heights only to disappear from view.All except Google; from its launch in 1998, the company's name is now synonymous with finding information on the web.But while Google dominates the search space today, could Microsoft's AI search introduction be about to challenge its top spot?

The 2023 edition of Cinema 4D, simply titled Cinema 4D 2023, sees soft body simulation improvements, the addition of a new global symmetry system, the adoption of OpenColorIO for colour management, streamlined integration with ZBrush, and plenty more.Before diving into these new features, existing users will recognise a change to the version naming convention.

Digital ad trends that publishers and advertisers should pay attention to this year
When it comes to creating and supporting effective advertising strategies, publishers need to be proactive in taking on the new technologies driving digital advertising trends.Writing for INMA, the association's advertising initiative lead Mark Challinor has spotlighted a number of developments that publishers and advertisers should be paying attention to this year.

Ad market changes, pressures on consumer spending and evolving media habits and preferences
It is no great surprise to read that the media industry will face a number of 'significant challenges' in this New Year.Journalism professor Damian Radcliffe addresses some of the biggest trends companies are likely to encounter in publishing in 2023.

HousingWire Annual kicks off on October 10, 2023.It will be here before you know it!As the conference quickly approaches, so does the deadline to lock in the exclusive room rate for Hyatt Lost Pines in Austin, Texas.Take advantage of staying on the property and being close to all the conference sessions and networking events.

Uncertainty in established social media channels sees publishers turning to LinkedIn
With Twitter's future uncertain and Meta pulling back from any commitment to publisher content on Facebook, LinkedIn is getting more attention than ever.Boasting more than 800 million members in more than 200 countries, publishers are looking to the professional networking platform as a potential channel for extending their audience reach.

Baidu's stock fell 6.4% following the release; Google's ranking algorithm may have a competitive edge
The hype around generative AI seems to have lasted forever and frantic release schedules will see it continue for some time.Mid-March saw the release of next-generation AI tools from three of the world's biggest search players, Google, Microsoft and China's Baidu.

The programmatic market is moving from open to curated solutions, bringing access to 'premium' supply
The programmatic market could be moving from an open marketplace model, where everyone transacts with one another, to a more controlled, curated, environment.Curated marketplaces are seen as opening up 'premium' opportunities for publishers and advertisers, improving brand safety in in contextual environments for targeted audiences.