#visual-aesthetics

#visual-aesthetics

"This is, after all, a world created by a game designer. That meant building in fun to the environments, and making aggressive use of video game logic in the structure of the world."

After all, the jewellery is colourful - encrusted with precious blue sapphires, vivid rubies and deep emeralds. Removing the radiancy of these precious gems from the visuals was a risk.

"We're not using physically based rendering (PBR)," begins Adam, referring to a now-standard lighting and texturing technique in modern games. Instead, Guild Wars 2 leans into a hand-painted art style that has become a hallmark of its aesthetic identity."

GOCA's typographic system balances functionality with expressiveness, making it adaptable across various brand applications.

Neumorphism emerged as a UI design trend around 2019-2020, primarily gaining traction within the Dribbble and Behance design communities. At that time, many designers were tired of semi-flat design and dreamed of creating new, fresh aesthetics.