The campaign creatively juxtaposes its vibrant jewellery, featuring sapphires, rubies, and emeralds, with a nearly entirely black-and-white aesthetic. This bold choice embraced the challenge of prioritizing light over color and highlighted the intricate technical mastery behind jewellery design. 3D animations complement the visuals, showcasing hidden aspects of the pieces that reflect their complexity. Additionally, the collaboration was underscored by mutual trust, as the creative team didn't meet the jewellery designer until months into the project, enhancing the significance of their shared vision.
After all, the jewellery is colourful - encrusted with precious blue sapphires, vivid rubies and deep emeralds. Removing the radiancy of these precious gems from the visuals was a risk.
Jewellery design often starts with intricate calculations, precise measurements, and a deep understanding of materials. We wanted to echo this technical mastery and bring it to the forefront in an elegant way.
#jewellery-design #black-and-white-photography #artistic-collaboration #visual-aesthetics #3d-animation
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