"In the pandemic in 2020, at home with nothing to do, Jenkins began filming himself in his west London kitchen conjuring up dishes like ' Gochujang Croque Madame', 'Kimchi Fried Rice' and 'Pickled Aubergine & Pork Belly', luxuriating in the slow, meditative rhythms and ASMR soundscape of the cooking process."
"To make it as a chef today - online, where most of our stars are now born - one must have a strong sense of aesthetics, and Jenkins' love of photography, skateboarding videos and cinema have helped hone his singular eye."
""I grew up shooting on film, and I just always loved that early morning cold blue," he says. "When you have cool tones, it really amplifies the colours of the food. It makes the ingredients feel almost superna"
Jesse Jenkins began creating concise, visually striking home-cooking videos in 2020 while at home during the pandemic, showcasing dishes such as Gochujang Croque Madame and Kimchi Fried Rice. The one-minute videos emphasize slow, meditative rhythms and ASMR soundscapes, accumulating millions of views and a large following under @adip_food. Jenkins draws on a background in skateboarding, fashion photography and cinema to form a distinct visual language, citing influences like Paul Thomas Anderson and Larry Clark. He favors cool, filmic tones that amplify ingredient colors and create moody, cinematic food vignettes.
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