""When a cover in a campaign hits right," said photographer Neil Krug, nominated for The Crux, "it's part of the language and the fabric of what makes a great record a great record.""
""Tyler knows exactly how to move his body, he's so well in control of that. I just have to be ready for whatever he's going to do in front of the lens," Perez said."
""How do I have each of those things season my life?""
""It was mostly about an energy," said Critcheloe, who photographed the cover. "People have said to both of us that they can't figure out what the aesthetic of the album cover is," he added. "That's the best thing to hear.""
The revived award amplifies the work of creative teams who build the visual worlds of music, emphasizing album covers as integral to a record's language and fabric. Photographers, directors of photography, and art directors collaborate over years, pulling references and a shared unspoken language to capture mood and aesthetic. Portraits like Chromakopia's masked close-up and Perfume Genius's Glory cover capture energy and the tension between private life and a maximal public persona. The goal for many covers centers less on a specific scene or choreography than on conveying an energy and an aesthetic that resists easy categorization.
Read at Kqed
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